I’m so excited about this coming weekend for several reasons.
In a minute I’m going to share with you some gold dust to help you get into your local paper and stop you spending hundreds of pounds in wasted adverts that will probably never bring you a return on investment.
But first, why I am SO excited about the weekend?
Number One – I am going to my first IFS in Blackpool on Saturday - I will be meeting loads of Facebook friends for the first time and chatting to them in person for a change about how they can get FREE publicity for their businesses.
I cannot wait, I’ve spent the last year talking to some of these guys and some have even been my clients who I’ve talked to every week on Skype or the phone – like Katie Bulmer Cooke and Richard Morris, Eek, excited muchly.
I’ll also be catching up with my good friends Rachel Holmes and Andrew Crawford.
Rachel is one of my business mentors who inspires and guides me every week, and Andrew Crawford is THE tax expert who has spent years studying his craft and is the font of all knowledge when it comes to that side of the business.
The last time I saw these guys we had a 7-hour Christmas lunch in Nottingham where we are all based. We were celebrating a great 2012 and we always have so much to talk about and so many ideas to share, there’s always a lot of good fun and laughter as well. Plus my fella Eaton and Andrew always enjoy a friendly Man Hug.
Number Two – I am going up the day before and getting a proper day off – being pampered in a Spa Hotel. No racing up against the traffic on the Saturday morning. We’ll get there Friday morning and go for a nice beach walk, hit the Spa in the afternoon and then enjoy dinner in the hotel’s funky restaurant. A leisurely Full English the next day and then we hit Blackpool – cannot wait.
I might even get Eaton on The Big One.
Which could make his hair stand on end even more than usual!!! No scrub that, nothing could achieve that, he’d have so much wax in it he’d look exactly the same as when he climbed on it!
It’s going to be exciting.
I think networking with people on Facebook is amazing, I’m a massive fan of social media but meeting people in real life is a whole other ball game and I love it.
It was after FEB (Fitness Entrepreneur Bootcamp) last year that I came up with the idea of Big Me Up. After meeting and talking to fit pro’s at the event I realised many of you guys weren’t sure how to go about getting into the press.
Now I’ve helped loads of you get into your local paper, in magazines, on radio. I’ve literally just been listening to my client Suez Wray talking to Jeremy Vine on Radio 2 about weight loss.
And on Sunday my client Scott Marsh was in The Sun talking about footballing injuries.
These guys have never done anything like this before but they are doing it now and doing it in style. Imagine what their clients think of them? It’s a great way to get kudos and set yourself up as an expert. Plus you never know where it might lead, loads of my Big Me Up Coaching clients now have regular columns in their local paper.
Which brings me to my main reason for writing this blog. I want to talk to you about writing for your local paper.
First of all let me ask you a question.
When did you last read your local paper?
Have you ever read it?
It was probably when your wedding picture was in – or you were looking for a new car, a job or a house.
Many of us don’t pick up a local paper anymore, we check stuff out online.
But let me ask you another question.
If you don’t read your local paper how can you write for your local paper?
You need to aim your articles right at their audience.
So who is reading it and what should you write about?
Well it’s usually people who have just got married, people looking for a new car, people looking for a new house, or their parents and grandparents.
But don’t forget many local papers are now online as well.
You are talking to many different generations and if it’s a daily paper then each day they tend to focus on different sections of the community like Business, Education, Jobs.
You should be writing about anything local that impacts on health and fitness.
Does your paper have a health section?
Does your paper have a weekend magazine which features health stories?
Check it out – do a bit of research, go online, buy a copy mid-week and at the weekend and get a feel for the type of health stories they are covering then target your articles directly at their audience.
On the daily papers they will have a health journalist whose name will be featured on the health stories, ring the paper and ask for their email address if it’s not printed, they are the person you need to target with your press releases.
Plus, if a big health story breaks don’t be afraid to ring your contact and offer a quote as a local expert.
Another question, especially relevant if you are a Group Instructor and are heading to IFS this weekend.
Have you offered to write a piece for your local paper on the event?
They do not have the resources to send reporters all over the country but if you as the local fitness expert are attending I bet they would bite your hand off for a feature piece and some photos.
Ring your local paper and ask the news editor if it’s something they would be interested in.
And if you are there make sure you catch me and say hello, I’ll be posting on Facebook regularly and would love to meet you and answer any media questions you may have. I’ll be the one standing next to the spiky haired man giving Man Hugs to Andrew Crawford.