Advertising can cost you a small fortune and sometimes it’s hard to justify the cost especially when you’re struggling to pay the bills every month.
Quite often investing in your company has to take a back seat.
But it doesn’t have to… there are some neat little tricks you can do to get your message out there without it costing a fortune. When you’re starting out you have no choice, there’s no advertising or marketing budget available. And let’s face it, even when you are established there is still no marketing or advertising budget available because there’s always rent to pay on your premises, new kit to buy, courses to pay for, liability insurance, accountants fees, the list is endless.
Today I’m going to share with you some very easy ways to get free advertising and speak directly to your avatar – young mums.
When I first launched my boot camp Action Boot Camp, in Nottingham, I used all of these methods to spread the word that we were in town and it worked! Today we have 4 sites and around 400 members. And what I did then is still paying off today.
That’s because it really helps with Search Engine Optimisation too as you get some great back links to your website and that’s still paying off today.
Do you ever ask your clients how they hear about you?
Add a question onto your Parq’s so you get an idea of where clients are coming from?
A high percentage of mine come from Google because when they search for boot camps in Nottingham we come up right at the top of the page.
The sites I’m gonna share with you in a minute will help you do the same.
Also make sure your business is on Google maps and make sure you are all over Youtube too as this helps you to rank much higher than a normal listing.
Now If you’ve ever contacted your local newspaper, glossy magazine or even the free sheets you might be shocked at the price they are charging for advertising.
Even if they do you a deal it often runs into hundreds of pounds.
It’s a lot to cough up in one go and often leads to very little return on investment.
You might get five enquiries and one or two may sign up with you.
In reality you need all five just to break even.
And this is just in the press, if you are talking about radio advertising you need to start adding some noughts to that figure.
So how can you get your message out there without it costing a fortune?
Here are my top 3 ways to get some FREE advertising.
1: Put a free advert on Gumtree
2: List your business in the What’s On Section of Netmums
3: Get regular press in your local media by sending in regular press releases at least once every 3 weeks
4: Get listed on your local business networking site
Just google for your local networking clubs
5: Get listed on your local council websites, town and county.
Just google for your local councils
You can do most of these today.
Sending in a Press Release every 3 weeks is probably the hardest of these but there’s a couple of things I can offer to help you out there.
1: Email me and request my FREE Press Release Template and Guide
2: Sign up to my done-for-you monthly Press Release which gets sent to your In-Tray on the 1st of every month http://www.yvonneradleymedia.com/monthly-press-release/ This month it’s all about how you can get involved in Race for Life
3: Get yourself booked onto my Big Me Up Live Event where myself and my media pals are gonna walk you through how to earn extra money each month by getting free radio, TV and press coverage http://bigmeuplive.co.uk
At the Live event I’m going to be teaching you how to
Build relationships with your local journalist
Ride a national story so you are featured as the Go To Fitness expert in your town
Tap into local communities like business networks and Netmums
Get the timing right for your stories – there’s a Bank Holiday coming up and people search these sites looking for things to do
How easy it is to make contacts and keep them, it’s just the same as keeping your current clients happy really.
My media friends are coming in to teach you
How to get new leads from Facebook
How to move on camera so you look like a professional and she’ll also help you look thinner on camera too – great if you do video workouts or vlogs
And how to talk on radio so you sound like a pro and not some bumbling idiot.
It’s going to be an exciting event and a lot of fun.
We are literally rolling out the red carpet and we have the Paparazzi on standby.
So if you can make it get yourself booked on today as places are limited http://bigmeuplive.co.uk
And if you can’t make it don’t worry I will be holding another one maybe next year, let’s just hope your competition isn’t at this year’s event.
Join me on my Facebook Page https://www.facebook.com/YvonneRadleyMedia?ref=hl