Work your ass off – It’s a phrase we see again and again in the fitness industry – we probably take it for granted. It’s definitely become a cliche, but like so many cliche’s it is true.
And it’s pretty much the same for those of us running a business – In a minute I’m going to share how THREE of my clients kicked ASS and blew their competition out of the water by playing the long game.
If you put the work in – it is amazing how it pays off in the long run.
After all anything worth having is worth waiting for right? No-one wants a quick fix.
Work your ass off!!
We use it all the time at our bootcamps, fitness sessions or in the gym.
“You’ve got to work your ass off if you want results.”
“Get that ass to the grass with those squats.”
“Use it or lose it.”
And of course “no pain, no gain.”
I could go on but I don’t need to.
We know that online programme isn’t gonna write itself, the accounts don’t do themselves, tonight’s workout doesn’t miraculously appear.
In fact, when we are working on a BIG project it can take weeks, even months before it finally pays off.
It’s the same in media.
It takes a while to build up momentum.
You can’t get fame and fortune overnight, unless you win the lottery and then blow the lot!
First you have to build up your local profile.
Then you start building your national profile.
Until eventually the media start calling YOU.
This week at BIG ME UP MEDIA we have had an AMAZING week with several BIG PROJECTS ALL FINALLY PAYING OFF.
I have been working for many months now with three great Fit Pro’s on varying projects and they have all paid off BIG styly.
The first is Fitness Guru and Creator of Kick Start Fat Loss Rachel Holmes.
I managed to get her a piece in Shortlist about Breakfast being the Most Important Meal of the Day. Her company got a massive plug and she has had LOADS of response about it. Shortlist is read by HALF A MILLION MEN which is more than ALL THE MEN’S FITNESS MAGS TOGETHER.
Who knows where it will lead but we will certainly be leveraging the publicity and getting even more off the back of it. You can learn how to do this too.
Now another of my clients is Pre and Post Natal Expert Claire Mockridge. Ages ago we came up with the idea of focusing on the Royal Pregnancy and decided to send Kate Middleton some of Claire’s products including her DVD.
We also pitched the idea that Claire could write monthly column about the pregnancy for her local paper which they jumped at. She gives tip to other mums to be on how to have a safe and enjoyable pregnancy and what kind of exercise they should and shouldn’t be doing.
Well this week was Claire’s birthday and she got the perfect present. A THANK YOU LETTER from the palace.
Claire is appearing in quite a few publications now and has also been approached this week to supply some quotes for a national magazine after they found her on Google.
Katie Bulmer Cooke has been working with me for a while now and I’m hoping she might spare five minutes at my Big Me Up Live event to tell the audience all about her experience.
But basically when Katie first came to me she wanted to go straight on TV – the hardest of all the media to crack.
I explained that we needed to build her profile locally first and get her some publicity with her local paper and radio station.
Eventually, I explained she will get a reputation and rank higher up the Google ratings the more publications she appears in and the nationals will start contacting her. It took a while.
SHE WORKED HER ASS OFF but eventually it did pay off. You can check out what she has to say about it here.
So just like you tell your clients success does not come overnight you have to work at it but if you do the results are SO worth it!!!!
Big Me Up Live – Limited seats available for this live workshop in Nottingham and tickets are only on sale until Wed May 15th http://bigmeuplive.co.uk
My next coaching course starts Monday May 6th (although we’ll actually start on the Tuesday as it’s a Bank Holiday. There are only two spaces left on this now http://www.yvonneradleymedia.com/coaching-products/
My Prestige Pack is FULLY BOOKED http://www.yvonneradleymedia.com/prestige-pack/ but you can go on the waiting list by emailing me email@example.com
You can also join me on my Facebook business page for loads of free advice https://www.facebook.com/YvonneRadleyMedia?ref=hl