What if you could see into the future?
Wouldn’t it be amazing if you could see into the future and know instantly what health stories are going to be in the press next month?
You could see if any of them were relevant to you and even plan some events around them to attract new customers and maybe get a report featured in your local newspaper.
In a minute I’m going to tell you about a couple coming up……
But first, I was at IFS this weekend, backstage rather than front stage.
It was great because I got to meet some of my customers face to face and also loads of people who follow my blog. It was lovely to know that the stuff I ramble on about is actually being used and instructors up and down the country are getting publicity now where they weren’t getting any before.
Here’s me and Katie Bulmer Cooke – she has rocketed with her publicity now – she writes for her daily paper, she’s the health expert on several radio stations in the North East and she’s been featured in national magazines, in fact she doesn’t even have to contact them, THEY CALL HER.
But the one area people still struggle in is knowing what to write about.
In my Big Me Up Coaching Group I give my clients a forward planner every month and I’ve just posted Aprils.
It’s a list of all the stories coming up the next month that are likely to hit the headlines, like health reports and conferences. These are great for reacting to and getting yourself on radio as the local go-to fitness expert.
In fact last month my client Mike Bach got on Radio 4 and Suez Wray spoke to Jeremy Vine on Radio 2 using tips I had taught them, I love this!
Your customers will think you are very switched on reacting so quickly to breaking news and many will be thrilled to hear you on your local BBC station.
Also there are nice little charity events which local papers love and it’s a chance to get out into the community and raise some money.
And then there are awareness weeks, which are always great to comment on or organize an event around it to gain some publicity.
So today, I thought I would give you a peek into the future and share a couple of ideas in here with you guys.
Monday 15 April 2013 – Sunday 21 April 2013
Depression Awareness Week
Focuses on reducing the stigma attached to depression.
BLOG/ CLIENTS/ DEAL DIRECTLY WITH THIS ISSUE IN YOUR BUSINESS
PRESS RELEASE IN THE WEEK BEFORE TALKING ABOUT HOW EXERCISE HELPS – TRAINING OUTDOORS – GOOGLE SOME STATS
Monday 22 April 2013 – Sunday 28 April 2013
Wallace & Gromit’s Big Breakfast
Fundraiser from the Wallace and Gromit Foundation encouraging people to raise money for children’s hospices by hosting breakfast parties.
PRESS RELEASE TO LOCAL PAPER AND DO SOME FUNDRAISING WITH YOUR GUYS
Monday 15 April 2013 top story
Random DNA testing of beef products – first results published
Publication of the first results stemming from the Europe-wide three-month programme of random DNA testing of beef products. Launched in response to the contaminated meat scandal in which products purporting to be beef contained horse meat.
GET READY TO REACT
If you would like to get your hands on the full list and join me in my group to get yourself into your local paper regularly then my next coaching course starts straight after Easter on April 2nd and you can sign up by clicking the link http://www.yvonneradleymedia.com/coaching-products/