Here is a list of the most common mistakes people make when sending out a press release. In August I am launching my media start-up kit for fit pros teaching them how it should be done. Big Me Up is coming soon.
1: They save their best information to the last paragraph.
2: Their story is NOT newsworthy or it’s an event that has already happened.
3: They repeat the same information over and over again.
4: They include pictures and logos which just bounce the email back or worse clog up the journalist’s in-tray.
5: They never follow up with a phone call to the newsroom.
6: They forget to include the date, time and place of event.
7: They put a name and phone number of the person to contact but then they go away for a week. (This happens a lot and drives journalists crazy)
8: They ramble on for pages.
9. They use jargon that the journalist, let alone the reader, will not understand.
10. And finally, they send their press release in just after the journalist’s deadline.